Market realities continue to reshape the media, mass communication and entertainment industry. Technology platforms are evolving rapidly, new business models are emerging, consumer viewing habits are changing and competition is arising from multiple sectors. SDI’s extensive media consulting experience helps to develop targeted media campaigns, and adopt to the realities of the digital ages, breaking new grounds to simplify operations, better understand consumers, provide content effectively and capitalize on new opportunities.

SDI has developed expertise in social media, radio and TV. It has partnership with leading national and local media outlets. In addition, SDI has the capacity to carry out small to large scale research and media monitoring across Afghanistan. It utilizes a range of best tools available on the market to carry out quantitative and qualitative analyses of media campaigns output, outcome and impact.